I help people and brands press play
Hook points. Go to market strategy. Investment.
Signed in as:
filler@godaddy.com
Hook points. Go to market strategy. Investment.
It's so easy to forget the pure joy of being creative and the cool that comes with it.
I help brands and people cut through the noise and unlock their creative potential so customers care.
While it can take different forms, depending on what’s best for you - organic marketing hooks, brand strategy, investment for your idea - it always starts with a discovery call.
I listen, and we hone in on the greatest opportunity to help you press play on the next big creation—we then take it from there.

"Thank you so much for everything you shared. You’re a true rockstar and a living example of what it looks like when someone fully embraces their true magic".
"Austen nailed his Ikigai – something rare. This is the kind of person I keep around, really smart and sharp".
"Listening to Austen inspired me to reimagine the possibilities in my own life, leading to a better-than-imagined professional journey for both myself and my teams."
"If it’s disrupting education or building a purpose led, people first business, Austen is the real deal."
"Working with Austen will change your game (bring out your best, helping you consistently play at a higher level, in an authentic way)."
"Austen offers something unique and new, combining creativity with passion and insight. His articulate and resourceful approach sparks creativity and innovation."
"Austen offers training to awaken people to experience themselves and the world in new ways, through perceptual shifts that activate expanded awareness"
"Austen has an extraordinary talent for transforming a challenge into a source of energy and possibility. His ability to inspire those around him to act boldly, and embrace new opportunities is unmatched. Working with him is a catalyst for growth and transformation"
I help founders, leaders, and brands get out of loops and press play on their next big move. This work is about creativity under pressure, resilience when it matters, and trusting the drop.
Same transformation. Four different access points.
Format: Keynotes, workshops, leadership away days.
What it does: Shifts energy. Breaks loops. Creates belief across teams.
Who it’s for: Teams who feel stuck, flat, or over-intellectualised.
This is about me holding the room for you and inspiring.
I do that using music, story, and lived experience to help people feel what’s next, not just think about it.
People leave feeling free, inspired and ready to press play.
Format: Small curated group two day journeys.
What it does: Builds rhythm, connection, and confidence.
Who it’s for: Founders and leaders who want to move with other like minded people and not feel so alone.
This is where we build your set, often I bring in experts depending on the group's needs.
We find new through-lines. Nail your purpose, belief systems, vision and strategy.
You stop consuming noise for two days and leave committed to a direction based on something highly original and shaped to you.
Format: One-to-one work with founders and senior leaders.
What it does: Enables decisive moves at key moments.
Who it’s for: Leaders who know the theory and are ready to press play.
We work closely on the moments that matter:
investment decisions, positioning, market entry, scaling, courage, timing.
This is about me guiding you to trust the drop. Knowing when to go, when to wait, and when to turn everything up. I pull all my resources from ten years in building music education programmes with Spotify, running multiple ultra-marathons and raising investment to now help you.
Format: Hands-on execution with my team
What it does: Turns [new] ideas into attention, relevance, and revenue
Who it’s for: Brands ready to be seen, heard, and chosen
With my team, experienced across Mindvalley, Hook Point, Sonos and key culture-led brands, we build multi-million organic growth strategies, go-to-market plans, and campaigns that actually land and create waves.
Sometimes we bring in halo artists or cultural figures.
Sometimes we redesign the whole release.
The aim is simple: make people care about you, then let the market do its thing.